How Dwize Operates Your Digital Surface for 365 Days

What Continuity Actually Means

Most Indian businesses that already own a website got it from a freelancer or a small agency that took payment, launched something, and went quiet. Six months later the contact form does not work, the SSL certificate has expired, and the WhatsApp number on the original quote is unreachable. The owner is left with a digital surface they did not sign up to operate themselves.

The Dwize Care Year is the structural answer to that one specific failure.

Continuity at Dwize is not a "maintenance tier" you can upgrade out of. It is the entire product. The Care Year is a 12-month operating contract under which one Dwize product — Site, App, Store, or Brand — is built, launched, and kept running by one named human operator. The artifact (the website, the app, the store) is what is delivered. The year is what is sold.

This essay is the operational walkthrough. What actually happens in the year, day by day, month by month.

The Eight Covenants

Continuity stops being a marketing word when it is written. Every Dwize Care Year contract appendix carries eight covenants:

1. Same-price renewal — Renewal at the same product tier costs exactly Year 1 price, lifetime.
2. Two-day update — Any in-scope content update is live within 2 business days of receipt.
3. Two-hour acknowledgement — Every inquiry from a Care Year customer is acknowledged within 2 business hours during business days.
4. Named operator — Every Care Year has one assigned human at Dwize. Their WhatsApp is in the contract.
5. Monthly check-in — Even when the buyer is silent, Dwize reaches out at least once a month with a status update and one question.
6. 99.95% uptime — Measured monthly. If we miss it, a credit goes to the next renewal automatically.
7. Honest 30-day out — If at any point in the first 30 days the buyer is not satisfied, we refund pro-rata and offboard cleanly.
8. No-lock-in handover — At the end of any Care Year, if the buyer does not renew, we provide a clean code/content/domain handover plus 30 days of read-only hosting.

These are not aspirational promises. They are the contract.

Week 0 to Week 1 — Inquiry to Operator

Every Care Year starts with a 15-minute call. Arun Ranga handles every business conversation himself — no front desk, no sales relay, no chatbot. The call confirms whether one of the four productized products fits, whether the buyer should consider Dwize Suite (custom) instead, or whether the right answer is "stay where you are for now."

If a product fits, a one-page contract sheet arrives within 24 hours. The named operator is assigned at signature. From that point forward, the operator is the buyer's single human point of contact for the year. Their WhatsApp number lives in the contract appendix.

The named-operator model is what makes the two-hour acknowledgement covenant real. There is no triage queue. There is no "your ticket has been routed to..." There is one person who carries one customer file end to end.

Week 1 to Week 4 — Onboard, Build, Launch

Onboarding is a content checklist over WhatsApp or email. Same checklist for every customer at the same product tier — that's what productization means. The operator works through it with the buyer, gathers brand assets and content, and starts the build.

For Dwize Site, build is 10 business days from content lock. For Store, 25. For App, 25. For Brand, 45 — App Store and Play Store review windows are external time we cannot shorten.

The buyer sees one or two milestone reviews depending on product. Feedback flows over WhatsApp or email. The operator translates feedback into the build.

Launch happens with a walkthrough call. The buyer sees exactly what is live. They receive a launch report — what was built, what is monitored, what to do if something feels off.

Months 2 to 11 — The Operate Phase

This is the part most Indian web vendors do not actually do. It is also the part the Care Year exists to make real.

For 11 months, the Care Year is in operate phase. What that looks like:

Hosting and infrastructure stay current. Static-first delivery for Site means Cloudflare's global edge serves cached HTML/CSS/JS. For Store and Brand, the Indian commerce backbone runs on Mumbai-region infrastructure with edge caching for the storefront. For App and Brand, the backend stays patched and the native binaries get OS-compatibility updates as iOS and Android ship new versions.

Security patches apply continuously. Dependency updates, OS-level patches for native apps, certificate rotation for managed domains, periodic CVE scans. The operator pushes patches without pinging the buyer for every minor one — only material changes get a heads-up note in the monthly check-in.

Twelve in-scope content updates are included per year. Text changes, image swaps, products and prices on Store, content posts on App. The buyer emails or WhatsApps the operator. The change goes live within two business days. No approval queues, no per-update billing. The covenant.

Monthly check-in happens even when the buyer is silent. The operator pings with: status of the surface, anything that needs attention, one question. The question is usually "anything in your business that should reflect online now?" — sometimes there is, sometimes there isn't, but the rhythm of the check-in is what keeps customers from going dark on us.

Quarterly performance review for Store and Brand customers. Half-hour call with the operator. Conversion data, traffic patterns, what is working, what could be better. Informational, not upsell-driven.

For Brand customers specifically, performance reviews are bi-monthly, the response window tightens to four business hours instead of 24, and ASO (App Store Optimization) baseline maintenance happens once per quarter.

Day 305 — The Renewal Preview

Sixty days before the Care Year ends, the buyer receives a renewal preview. It contains four things:

1. The exact renewal price for Year 2. By covenant 01, this is the same as Year 1.
2. A short summary of what was operated for them in Year 1 — uptime numbers, updates shipped, response-time average.
3. Optional upgrade paths if the business has grown into a higher tier (Site → Store, Store → Brand). With a 25% loyalty credit toward the new product.
4. Optional add-on services — Search Year (₹1,49,000/yr), Ads Year (₹1,99,000/yr), Photo Pack, Story Pack — listed à la carte.

The renewal preview is informational. The buyer doesn't need to act until day 365. The operator follows up once if there is no response.

Day 365 — Renew, Upgrade, or Leave

Renewal at the same product tier starts the new Care Year the next day at the same price. No renegotiation, no haggling, no escalation.

If the buyer upgrades, the operator handles the migration during the cutover window. The 25% loyalty credit applies to the new product price.

If the buyer does not renew, covenant 08 governs the offboard. Clean code/content export, DNS instructions, 30 days of read-only hosting on Dwize infrastructure to give them time to move. The domain stays theirs. Customer data is exported in a portable format. Access keys are sent over. The relationship ends honestly.

This last clause is unusual in the Indian web market. Most vendors make leaving expensive — the migration is hard, the data is locked in proprietary formats, the freelancer is unreachable. Dwize makes leaving explicit, written, and free.

The reason is structural. If leaving is hard, every customer eventually feels trapped, and the relationship rots from inside. If leaving is easy, customers stay because the year was actually good — not because they cannot escape. Same-price renewal and clean handover work together. Without the clean handover, the locked renewal is a trap. With it, it is a covenant.

What the Care Year Is Not

A Care Year is not unlimited custom development. The scope of the product (Site / App / Store / Brand) is what is operated. Anything outside that scope is quoted as Custom Hour Pack add-ons or as a Dwize Suite engagement.

A Care Year is not a media-spend retainer. We do not run paid Google or Meta ads under it. Search Year and Ads Year are separate retainers if the buyer wants them.

A Care Year is not a content-creation retainer. Photography, copywriting, brand identity work are partner-fulfilled and Dwize-coordinated as Photo Pack, Story Pack, Identity Pack add-ons. We do not pretend to be a creative agency.

A Care Year is not a guarantee of revenue or rankings. We deliver dependable digital infrastructure. What gets sold, how, and at what margin — that is the buyer's work. We do not promise sales numbers, because that promise is structurally dishonest.

These boundaries are deliberate. The Care Year is a serious operating contract because its scope is bounded. An "unlimited" promise would dilute the discipline that makes the bounded one credible.

Why It Costs What It Costs

The yearly price covers operations, not just delivery. Hosting and infrastructure run for the full year regardless of when the build launched. The named operator's time is allocated whether the buyer asks for one update a month or twelve. Security patches and OS-compatibility maintenance happen on the calendar, not on request.

Spread across the year, the price comes out to a small fraction per day:

• Site at ₹10,699/year is roughly ₹29 per day for a maintained website
• App at ₹1,49,000/year is ₹408 per day for a native iOS+Android app on the stores
• Store at ₹2,99,000/year is ₹819 per day for full Indian commerce operations
• Brand at ₹6,99,000/year is ₹1,915 per day for omnichannel commerce

For a serious Indian small business, these numbers compete favorably with the cost of not having dependable digital operations — broken contact forms, expired SSL certificates, customers who cannot find or trust the business, vendor abandonment.

The Discipline of the Year

The Care Year is the simplest possible product that solves the deepest problem in the Indian small-business web. The deep problem is operator absence. The simple solution is a written contract for an operator's year. Eight covenants. One named human. One locked price.

Everything else Dwize ships — Site, App, Store, Brand, Suite, the Startup Program — is a configuration of that one structural insight.

If you have read this far, the next step is the 15-minute call. Reach out and we will tell you, directly, whether a Care Year is the right shape for your business and which product fits inside it.