Move off broken. Without the move-day pain.
Most Indian businesses that come to Dwize are not buying a first website — they are leaving a broken one. WordPress that no one patches. Shopify that adds platform fees and app sprawl as revenue grows. A freelancer who vanished after invoicing. Dwize moves you off that, into a written operating year, without you doing the work.
What you’re leaving behind.
We have walked enough Indian MSME web stacks to know the four shapes of digital disappointment. One of them is probably yours.
Broken WordPress
A WordPress install three plugin-versions out of date. Forms broken, security warnings, freelancer last touched it 18 months ago. You know it is bad; you do not know who to ask. Most asked symptom: slow loads, contact form silently failing.
Shopify rent
Shopify works. But the subscription is only the software layer. Serious stores still carry third-party transaction fees, paid apps, implementation labor, GST workflows, and operating fixes. That is when the migration math becomes worth reviewing.
Vanished freelancer
A freelancer or small agency built it 2-4 years ago. Took payment, launched, and slowly stopped responding. The site still works mostly. Nobody at the vendor end knows the codebase. You are now the unpaid integration tester.
No real site at all
A Wix or Squarespace template that gives the appearance of presence without the substance. No real schema, no real Indian payment integration, no real maintenance — just a hosted page. Customers searching specifics about your business find nothing.
The full export, mapped to the new platform.
Migration is not a CSV dump. It is a structured handoff of every customer-facing artefact and every commerce primitive. The Dwize team carries the file end-to-end — you do not project-manage the move.
Care Year covenant 04 (dedicated Dwize team) applies during migration too: a clear delivery lead, WhatsApp/email path, and a clear response path honoured through the move.
Catalog
Products, variants, collections, inventory state, search-friendly URLs. Mapped to the Dwize Store schema, validated against your current data.
Customers
Customer records, contact details, and order history are reviewed for a clean, portable migration path.
Order history
Past orders, refund records, shipping data, GST invoice records. Imported with timestamps preserved so reporting continuity is intact.
Domain & DNS
Your domain stays at your registrar. Dwize provisions the required DNS records. You retain registrar-level access throughout.
Content
Page copy, blog posts, images, brand assets. Migrated as-is, then audited together for any cleanup the new platform supports.
Schema, sitemap, redirects
301 redirects from old URLs (where structures differ), preserved canonical structure, fresh sitemap, fresh JSON-LD on every page.
The move should not confuse the buyer.
Migration is successful only when the paths people already use still land on a clearer surface. Search, social, and WhatsApp should feel continuous, not like a rebuild nobody explained.
Search and maps
Old discovery paths point to the new trusted surface.
Profile traffic
Bio links and campaign links remain purposeful.
Inquiry handoff
Chats keep leading to the right product or order path.
Five stages, fifteen business days.
The operating tempo of a Dwize migration. Each stage has a clear lead, a written deliverable, and a date. No fuzzy “in progress” status.
- Stage 01
Day 0 - 2
Assessment
Dwize audits the current site: stack, content volume, integrations, SEO state, payment configuration. Surfaces any blockers (e.g., active subscriptions, custom plugins) in writing.
Deliverable: One-page migration assessment, sent over WhatsApp or email.
- Stage 02
Day 2 - 5
Schema mapping
Catalog, customer, and order-history fields are mapped from the source platform into the new Dwize Store or Brand structure. Edge cases are flagged: SKUs without GST treatment, customers without phone numbers, orders missing shipping data.
Deliverable: Mapping document with field-by-field translation rules.
- Stage 03
Day 5 - 10
Staging build
New Dwize Store / Brand built on staging URL. Theme adapted to brand identity. All integrations configured (Razorpay, Shiprocket / Delhivery, WhatsApp Business catalog, ONDC if applicable). Test orders run end-to-end.
Deliverable: Working staging URL, ready for buyer review.
- Stage 04
Day 10 - 12
Cutover
Final data sync from the source platform. DNS update on the buyer’s registrar. Old URLs are redirected where needed, subscription/contact notices are handled where relevant, and the new site goes live.
Deliverable: New site live on the buyer’s canonical URL; old site offboarded.
- Stage 05
Day 12 - 15
Verification
End-to-end test: search rankings checked, redirects verified, payment flows tested, GST invoicing verified, ONDC seller integration checked if applicable. Any drift surfaced and fixed.
Deliverable: Written cutover report; Care Year monthly cadence begins from this date.
What stays yours, forever.
The most common fear about leaving any platform is the one Dwize answers in writing first. Migration is the one moment when ownership boundaries are easiest to muddy — we make them explicit before the move begins.
Stays at your registrar, in your name. Dwize never holds your domain.
Including DNS root access — you retain full registrar-level control throughout.
Logo, colour, copy, photography — all yours. Dwize licenses platform code, not creative.
Your creative assets, content, data, and agreed exports stay portable at year-end.
Tenant-isolated in the Dwize platform. Exportable any time, on request, in standard formats.
Data residency: India. No transfer to overseas processors without explicit consent.
Yours, in full, exportable. Razorpay payout records stay in your Razorpay account directly.
Dwize never sees raw payment-card data — that is Razorpay’s scope.
Included with Store or Brand. Scoped separately otherwise.
With Dwize Store or Dwize Brand
Migration is part of the year you bought. No separate invoice, no scope-creep add-ons. The Dwize team that carries your Care Year carries your migration file too — same covenants, same contract.
- Catalog, customers, orders, content, DNS — all five categories
- 5-stage cadence with written deliverables
- Dwize handles the project-management work, not you
Fixed-scope one-time migration
For buyers who want the move executed cleanly but are not yet ready to commit to a Care Year. We assess the source stack, write the scope, quote the one-time move, and make the handoff clear. No ongoing operations — that is what the Care Year is for.
- ×No Care Year covenants apply — this is a service handoff
- ×No Care Year team, no monthly check-in, no managed continuity path
- 25% credit toward a Care Year if you upgrade within 90 days
Tell us what you’re on. We plan the move.
One direct conversation, WhatsApp or email. Send the URL of your current site and a one-line description of what is broken. We come back within with a written assessment and a stage-by-stage plan.